Since we started the Let's Move! initiative, I've been looking for as many ways as possible to help families and kids lead healthier lives. And I've come to realize that if we were going to take just one step to make ourselves and our families healthier, probably the single best thing we could do is to simply drink more water. It's as simple as that. Drink more water.

When the average child is now spending nearly eight hours a day in front of some kind of screen, many of their opinions and preferences are being shaped by the marketing campaigns you all create. And that's where the problem comes in. ... And I'm here today with one simple request-and that is to do even more and move even faster to market responsibly to our kids.