I think a lot of people think that just because you have a celebrity attached to your company, that all things are easy. I don't have a stat to back this up, but my experience has shown me that more often than not, celebrity production companies fail.

There's just so much negativity that surrounds sub-cultures of people in the USA, and I think the fact that technology has caught up, we're going to capture a lot of these moments and share them with the world.

I think if you look at Hollywood as a whole and the type of content that they put out over the years, it's pretty homogeneous, right? They haven't done a really deep dive into a lot of stories of people of color. I don't want to say that there haven't been attempts, and there has been some great product that has come out over the years, but I think in 2016, we're in a world of struggle. It's not just about race, it's also about the LGBT community too and others.

We told them this morning and I think they (reacted) like you would expect. It was a surprise and the reality of this is very sobering for everybody. I don't take this lightly at all not at all.