Your ability and desire to try things out, make mistakes and, at times, make a fool of yourself, are a big part of why being imperfect will be core to your long-term success.

Empathy is a superpower for doping your team’s engagement.

Your number one fans ought to be your employees, starting with yourself.

It’s important to recognize that your intention counts immeasurably.

Customer service has become absolutely strategic.

You must be a steward of your employees’ time.

The issue becomes: How to sort out and separate the values and the appropriate leadership and personnel between the corporate and commercial brand roles.

If you’re a leader, no matter the size of the company or your position in the hierarchy, you need to be participating in keeping the flame of the founder burning.

Inasmuch as your organization subscribes to the notion that there are many stakeholders beyond the shareholders, the culture of the company and the personality of the brand depend on the daily interactions. This means how your stakeholders relate and interact together, and how, ultimately, the brand is perceived. Does your brand have a clear set of values that can each be described with specific behaviours?