If I have done anything, it is to make ugly appealing. In fact, most of my work is concerned with destroying—or at least deconstructing—conventional ideas of beauty, of the generic appeal of the beautiful, glamorous, bourgeois woman. Fashion fosters clichés of beauty, but I want to tear them apart.

I want to make clothes that are beautiful of course, but also clothes that are interesting and considered and intelligent and not out of place.

Basically, the idea is doing beautiful objects that you put together, ... So a lot of freedom -- in fact, we call it surplus because the idea is mixing materials, embroidery, sporty things.

Women have the stress of being beautiful, of age and youth. Men don't have all that. And with women, that stress causes a lot of mistakes and bad choices - a lot of not being their true self.