Graphic designers judge a cover by its book.

An effective method often deceives us into thinking that it is the only effective one, or the most effective.

Only great artists have the wisdom to let go of good ideas.

The name of a great writer is usually bigger than the title of his book. Both literally and figuratively.

Paradoxically, minimalism is the maximum use of space.

Most improved things can be improved.

A first-rate story is easily killed by second-rate design.

One of the main functions of the material is to determine whether or not the product is disposable.

For a thing’s beauty we ought to compliment not its owner but its maker.