You know, we tried something. I don't think we were particularly successful with it, but sometimes you get criticized for not experimenting with a form. ... The nice thing is, when we come back to the next cycle, it's exciting. We're going back to our original form - five continents, great competitions - so we know our audience loves that.

We look to our audience to tell us when they've had enough.

We see all this as an opportunity to enhance the network's marketing power and distribution so that more people see our hit shows. Philosophically, we know we need to get our programming to the audience -- where they are, when they want to watch it.

Audience viewing habits are evolving. And to that end, we want to be there with them when they want to view elements of their favorite TV shows.

As long as there is a way to keep the audience current or refreshed in terms of the events in a character's life, they'll stay connected.