In the end it's up to you - it's about what you see, it's about what you are looking for. If you're expecting Chaos, then you will see chaos, if you're expecting to make money then you will find ways to make money. But you need to be clear about your thoughts.

You won't become a billionaire if you're always afraid. You may become a thousandier or even a hundred thousandier but you won't enjoy the money anyway.

A few will say no, but many will say yes…remember that every No will get you closer to the many yeses as long as you have a system that works for you.

And finally have fun with it. If you’re not having fun, your speakers won’t have fun, and your participants won’t have fun. No matter what happens, remember that marketing should be fun, and life should be enjoyed.

Speakers are very busy people, with their own lives.Once you remember that sentence then it’s easy to know how to treat them and attract them.

People often ask if I pay my speakers to speak. No I don’t. If you are able to explain the benefits of the virtual summit to the speaker (which we address in chapter 5) then it will be easy for you to get the caliber of speakers you want.

There are days when you will wonder if it is even possible to make money doing what you do, or whether you are just barking up the wrong tree...There will be days when you think that if you don't show up for the next few days nobody will miss you and nobody will care...Don't believe it...it's not true...If your gift and your passion wasn't needed you wouldn't have them...

Why do all this? Because there are people out there who need you, and they will be more than willing to give you what you need so you can give them your best, but if you're busy pursuing everyone, or if you're so drained at the end of the day, you won't be able to be your best and give your best.

We have to remember that making money is essentially exchanging one form of energy for another form of energy - we are exchanging our ideas, our creativity, our passions, for money...we are asking people to take money out of their bank accounts and put into ours because our ideas and our creativity is more valuable to them than their money.