This was not a weekend destined to be a blockbuster weekend. Really, really slow. Audiences seemed somewhat indifferent again. That's the scary part for the industry. It really takes a lot to get them out there to see a movie. It seems like any competition, like baseball, really cuts in big-time.

It's a tug-of-war now, ... battling for audiences that are tougher and tougher to get.

The fall season is starting in a terrific fashion. I'm cautiously saying that we're back on track. Audiences are just finding that the studios have a lot to offer right now.

If you can't get audiences in there for movies, maybe this will help. It's great for using downtime if people like the concept.

There are just too many of these adult-oriented comedies out there that audiences were sort of pulled in a lot of different directions.

The industry has to consider whether or not American audiences are sending a message about the quality of the movies they are getting - or just the way and the place in which they get them. You can bet that producers, writers, directors, and studio heads are all huddling intensely to consider what this means and change their behavior to keep it from continuing.

The three newcomers kind of had a rough time in this marketplace, ... We think the audiences were fragmented and sent in a lot of different directions.

Anything that goes out of control with the marketing machine of a movie can cause a problem. The way audiences often get wind of it is when there's a trailer or posters in theaters, and suddenly the movies are gone.

Audiences today are kind of jaded. The younger audience, teenagers, are looking for edgy comedy. People love animals, but that doesn't guarantee they're going to line up around the block to see a movie about animals.