The purpose of the research was to better understand all the stages Japanese international students encounter when studying abroad and to better ascertain their buyer behaviour when selecting foreign education

Japanese students come from an advanced, sophisticated society, have a unique cultural identity and require a range of products and services to meet their education needs.

Studying overseas as an international student in a foreign country is a very challenging undertaking. How Japanese students adapt to a new country plays an important role in their study and their ultimate success.

Japanese students, like local students, want a course that will provide them with real skills that are accepted in the workplace and that can allow them to make money and build a career. No surprises here.

What makes this study different is that it studies Japanese cross-cultural adaptation by focusing on student success rather than student difficulties.

Gaman is a documentary that revealed the four year study experience of a Japanese student who left Japan to study in Australia and then returned home with a foreign qualification

Yuriko a Japanese student who left Japan in search of a dream, new skills, improved English and a new qualification to start a new career. The documentary was recorded over four years in Australia and Japan, it provides a holistic cultural profile of the journey of a Japanese international student

Education marketers have to begin to communicate with many new cultures and to quickly understand what they like, dislike and how to entice them to enrol and study with their institution, against a backdrop of formidable new competition

The study looks at the Japanese student market and aims to better understand it by concentrating on age and gender insights of the market to ascertain trends, awareness and key features that will allow marketers to appreciate and reach out to these customers