Baby Boomers represent the largest and wealthiest market consumer segment in the Japanese economy

Studying overseas as an international student in a foreign country is a very challenging undertaking. How Japanese students adapt to a new country plays an important role in their study and their ultimate success.

Japanese students, like local students, want a course that will provide them with real skills that are accepted in the workplace and that can allow them to make money and build a career. No surprises here.

What makes this study different is that it studies Japanese cross-cultural adaptation by focusing on student success rather than student difficulties.

The generational change that is now occurring now in Japan will transform the employment market, education requirements, job skills and lifestyles of the next generation

Japan is a country that influences, inspires and motivates a range of other Asian cultures and countries

Education marketers have to begin to communicate with many new cultures and to quickly understand what they like, dislike and how to entice them to enrol and study with their institution, against a backdrop of formidable new competition

The study looks at the Japanese student market and aims to better understand it by concentrating on age and gender insights of the market to ascertain trends, awareness and key features that will allow marketers to appreciate and reach out to these customers

The analysis provides a clear difference between the age and gender of Japanese students in Australia. The difficult management question is “what do these numbers mean”?