Japanese students come from an advanced, sophisticated society, have a unique cultural identity and require a range of products and services to meet their education needs.

Japanese people like New Zealand, the quality of education, the beautiful natural surroundings, the value for money and the perceived high safety aspect. These unique characteristics attract tourists, working holidaymakers and students alike.

Japanese consumers require and expect a lot of detailed information when making a purchase decision.

Japanese students judge a school by its appearance, what it looks like inside and out. They want up to date computers that can read, write and accept Japanese characters. They want the same level of technology they use and have in Japan.

Japanese students when compared to other countries students clearly stand out as highly desirable long-term students. Their high level of literacy, visa access, motivation to study, scholastic ability, and value as alumni make them a sort after student market in Asia