In Japan, educational focus is often on scholastic ability and test scores, whereas Australian education uses a range of skills to develop the individual, e.g., discussion abilities, participation and developing independence, for example, life skills

Japanese students judge a school by its appearance, what it looks like inside and out. They want up to date computers that can read, write and accept Japanese characters. They want the same level of technology they use and have in Japan.

Japanese students when compared to other countries students clearly stand out as highly desirable long-term students. Their high level of literacy, visa access, motivation to study, scholastic ability, and value as alumni make them a sort after student market in Asia

For Australia to maintain its place in the world, we must look at new ways to market our products and culture to the world, our future depends on it.

I think the biggest impacts on marketing for Australia in the future will be the ability to understand and meet the needs of Asian consumers