We humans instinctively want to build community and look for social proof to guide and reinforce our beliefs and decisions. Few leaders are brave enough to admit how easily they can fall into the trap of herd mentality.

If you believe that business is driven wholly by the people within it, then you’ll agree that getting brutally honest with and about the people in your workplace is critical to achieving your goals.

Getting honest with the self requires self-awareness, that elusive character trait that all want, most insist they have, and yet very few truly possess.

With trust, a business can inspire a movement and destroy its competitors. The more honesty, the more trust. The more trust, the more profits.