Although it's easy to forget sometimes, a share is not a lottery ticket... it's part-ownership of a business.

Behind every stock is a company. Find out what it's doing.

Twenty years in this business convinces me that any normal person using the customary three percent of the brain can pick stocks just as well, if not better, than the average Wall Street expert.

If you're prepared to invest in a company, then you ought to be able to explain why in simple language that a fifth grader could understand, and quickly enough so the fifth grader won't get bored.