Decide your objectives and make somebody responsible to implement the results for the growth of the business.

Maybe in your personal life you can go on an unplanned trip and rejoice later for it being the best trip of all time but it might not prove the same for your business.

It can also be analyzed that even an unplanned trip has a lot of planning hidden in it.

A well-planned budget will save you from any kind of unexpected surprises.

Your current marketing plan, strategy, and research objective are also going to play an important role in defining your sample size.

Exploratory market research is generally preferred in the early stages of a project when you are more interested in exploring a subject.

When you want to learn something in detail, you do descriptive research.