Technology is unavoidable and it’s not about what they feel, it’s about what their customers want.

The internet has helped a lot in bridging the gap between businesses and their customers.

Customers want someone just like them, even when it comes to picking a company.

When you start seeing your product as your customer’s product and not as your product, you will start seeing all the missing gaps.

Getting leads is the first step but converting those leads into satisfied customers is one of the most important and most challenging tasks of a business.