We always talk about competition and how easily others enter your industry and become your competitors, but the biggest threat comes from how easily your customers can switch to another brand’s products.

Post-purchase dissonance is when the customers regret the product that they have just bought.

When you send out a feedback form to your customers and they share their opinions with you, don’t just ignore them. It’s time for you to make a decision based on what your customers have just shared with you.

We can miss other things, but we will hardly miss scrolling through our Instagram or Facebook feed. Wherever your audience is, you need to be there.

Customers need to know that they are heard, and their opinions are respected and acknowledged.

You want to become more open-minded, challenge your ideas without being offended. Don’t let your ego ruin your learning experience.

Listening to the audience means that they have to accept that there is something wrong with the product, which is not an easy thing, but it has the potential to save your business from failure. Anything that can grow your business (ethically) is worth considering.

What your audience has to say about your product matters more than what you have to say about it.

Always remember that your audience is not made up of bots. They don’t follow fixed algorithms and make decisions based on that.