An effective customer service strategy is the one which will never stop learning more about your customers.

Post-purchase dissonance is when the customers regret the product that they have just bought.

If you want to retain your customers, attract more customers, and don’t want to unnecessarily spend your budget in marketing campaigns which will fail because of your increasing number of dissatisfied customers, start working on your customer service strategy right now.

You need a good customer service and client success strategy because it helps your business grow.

We have to start listening to what our ideal customers have to say about our product with an open mind.

Customers want someone just like them, even when it comes to picking a company.

Online word-of-mouth is very powerful. These days customer service is one of the most important differentiation factors used by customers to pick one brand over others.

When you send out a feedback form to your customers and they share their opinions with you, don’t just ignore them. It’s time for you to make a decision based on what your customers have just shared with you.

Two things happen when your objectives are too broad—you don’t achieve the right results and you lose a lot of your resources. You want to avoid both of those.