If a marketing agency is going to create ads, it can’t rely on just data as its strength but will also rely on creativity like traditional ad agencies.

The reason that online ads are 80% of the time ignored lies in the fact that we have started forgetting creativity when creativity is as important as data

When it comes to riding a trend for business growth, there are three important steps that we should always remember: data analysis, trend identification, and fast and effective decision making.

Good market research would have made you aware of the real picture at the right time, and maybe you would have been able to write a different future because of that.

Let market research be a permanent, ongoing part of your business strategy.

You don’t have to wait until you have a heart attack to understand the importance of a healthy lifestyle.

Without solid insights gained through market research, any kind of marketing you do islike throwing your pamphlets at Times Square and hoping somebody will pick them up,read them, become interested, and get the product. That happens… just not so often.

Break down your problem as much as you can, but don’t do it on the basis of your guesses. If you don’t know exactly what is wrong, use market research to break down your problem further and further until you reach the very point of your trouble.

There is no better tool to bring you closer to your competitors than market research. So, keep your friends close and your competitors even closer with the help of market research.