Good decision-making is based on access to the correct information at the right time.

Refining a data set implies getting rid of unnecessary, duplicate, or misleading data. If you don't do that, you can see results that are not actually true, thus hurting your decision-making.

Your market research project is of no use if you are not going to use the results of it in your decision-making process.

The truth is that every business answer that you’re looking for is out there—covered and surrounded by many layers of unnecessary data.

Even if your customer is not an adult, always remember that they are way smarter than you think. Kids know exactly what they want, and they have the power of influencing their parents’ decisions.