Market research provides information about what new changes your competitors have made which you should too before it’s too late.

Paying more attention to the needs of students becomes way more important than any other investment.

The moment you will stop innovating, somebody else will make your product outdated and will become the market leader.

When we deal with the problems that our brand or our products are facing, we come up with a product 2.0 to overcome those, giving us an edge over others.

You can turn any business into a successful one, but only if you can figure out what customers really need, what current brands are offering to fill that need, and how big the gap between customer needs and the existing product is.

Always remember that you’re in this business because of your customers. If they are not there, you will stop existing as well. So, start learning more about them. Don’t remain strangers.

If your customers are your building blocks, it becomes crucial for you to understand their needs and keep them satisfied all the time.

Marketing can neither sell a broken product nor can it mend a broken heart.

Even if your customer is not an adult, always remember that they are way smarter than you think. Kids know exactly what they want, and they have the power of influencing their parents’ decisions.