As it’s not feasible to research everyone in your target audience, you focus on a group of people that can represent most of the others in your market. For this, you wisely identify and obtain a sample and make sure that no group from your target market is left unrepresented.

The moment you will stop innovating, somebody else will make your product outdated and will become the market leader.

Problems and opportunities are two sides of the same coin. When we learn how to deal with our problems, we grow and become a better version of ourselves.

Quantitative market research deals with collecting and analyzing numerical data to describe or predict the variables of your interest.

Qualitative research is about collecting and understanding non-numerical data. It’s about how humans think, perceive, or give meaning to a thing based on various stimuli.

All the data you have collected is of no use if you don’t know how to gain insights from it, how to make profitable decisions with the help of this, and how to put your data into action.

Do you know that most of the B2B companies are actively using social media marketing to reach more and more clients?

Unrealistic profit projections are not going to win you the trust of your investors.

Perfecting a product which is not selling is a waste of time and energy.