Another important thing to remember here is that market research is an ongoing process. Don’t just do the research before the product launch but continue doing it even after that.

One of the most common reasons for a product failure is poor audience research.

If you know you have a good idea, if you have done the necessary research for it, then you have to keep any kind of doubt away from entering your mind.

Hiring is not as simple as you think. You have to make sure you are hiring somebody who is going to be a great fit in the kind of employee tribe you’re building.