Maintaining a healthy balance of analytics, strategy and creativity is very important as they’re all equally important.

Not planning enough is like preparing for failure even if you are extremely passionate about your idea.

Strategy is your war plan. If you go to a war without your strategy, you might not be able to defeat the enemy.

Without a strategy, your social media channels just become a source of entertainment rather than lead-generation tools.

Strategy makes sure that all your resources are used efficiently, that your efforts will convert into the desired outcome and that you are heading in the direction of your goal.

A strategy is an action plan of what you want to achieve and how. It defines where you want to see yourself in the long-term and how you are going to use your resources, skills and competencies to achieve that.

A strategy is not permanent. It’s like water, it will keep changing itself as the obstacles come.

Data is the main reason why your strategy can never be permanent because as you collect more data, you’ll use that data to redefine your strategy and this is a never-ending process.

With proper strategy, if you enter a war, you can defeat even the biggest army otherwise you can be defeated by even the smallest army.