Thinking about what your customers like and what they exactly like are two different things.

When you promise but don’t deliver, you start competing against yourself, against the image that you have built of your brand for your customers.

You are dealing with emotional customers and not analytical bots.

Fighting a change and clinging to the same old ways of doing things have never proved to be productive for anyone - you or your customers.

Online word-of-mouth is very powerful. These days customer service is one of the most important differentiation factors used by customers to pick one brand over others.

When you take care of your customers, they will reward you with increased business sales and increased profits in return.

To keep it short, the majority of the ecommerce websites are not giving enough reasons to the customers as to why they should pick them over others.