"If you have no idea whether the problem is with your product, price, or something else, then it’s a good idea to start with a little research. It’s going to help you understand what the main problem is, or why people are not buying more of your products."

"Numbers can give you exponential, once-in-a-lifetime, you-were-lucky kind of a growth."

"Data is what tells you where you are and where you can be. It’s like the coordinates for your destination."

"When technology takes over every aspect of our lives, we won’t care anymore about the data but poems, songs, paintings and other creative arts."

"Remember, data is not just the street signs, it is the GPS."

"Data puts a stamp on your assumptions when they are right."

"Data is the main reason why your strategy can never be permanent because as you collect more data, you’ll use that data to redefine your strategy and this is a never-ending process."