It’s easier to follow fashion than it is to have personal style.

I don't design clothes, I design dreams.

Fashion is transient, trends come and go. I believe in style, not fashion.

Style is very personal. It has nothing to do with fashion. Fashion is over quickly. Style is forever.

Personal style is about taking a risk, trying something unexpected, and having fun with fashion, but always being true to yourself.

Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle.