No one of us is more important than the rest of us

We take the hamburger business more seriously than anyone else.

If you're not a risk taker, you should get the hell out of business.

All money means to me is a pride in accomplishment.

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me.

I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work.

It's easy to have principles when you're rich. The important thing is to have principles when you're poor.

McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.

Creativity is a highfalutin' word for the work I have to do between now and Tuesday.