People have marveled at the fact that I didn’t start McDonald’s until I was fifty-two years old, and then I became a success overnight. But I was just like a lot of show business personalities who work away quietly at their craft for years, and then, suddenly, they get the right break and make it big. I was an overnight success all right, but thirty years is a long, long night.

Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor. Where there is no risk, there can be no pride in achievement and, consequently, no happiness.

It is impossible to grant someone happiness. The best you can do, as the Declaration of Independence put it, is to give him the freedom to pursue happiness. Happiness is not a tangible thing, it's byproduct of achievement.

There are things money can't buy and hard work can't win. One of them is happiness.

We provide food that customers love, day after day after day. People just want more of it.