I just like to enjoy life and push myself. Of course, there is method to my madness. When you are entering into a new industry, for example, it helps to do something to get your name on the front pages.

Your brand name is only as good as your reputation

You can create a business, choose a name, but unless people know about it you're not going to sell any products.

What does the name Virgin mean? We are a company that likes to take on the giants. In too many businesses, these giants have had things their own way. We are going to have fun competing with them.

All you have in life is your reputation: you may be very rich, but if you lose your good name, then you'll never be happy. The thought will always lurk at the back of your mind that people don't trust you.

With space travel, [it's] no different. You know, in 1990 I read the name Virgin Galactic Airways. Loved the name. And set out to try to find an engineer or rocket scientist in the world who could build a safe, reusable rocket that could take people to and from space and we could start a whole new era of commercial space travel.

If you get your face and your name out there enough, people will start to recognize you.