And if after all this you eventually fail; don't take it personal. Don't be ashamed to start all over again.

Seek out strategic alliances; they are essential to growth and provide resistance to bigger competition.

Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.

Follow your instincts and live with the consequences.

Don't hesitate to seek external help or advice where need be. Sometimes, it takes an external, emotionally unattached individual to detect your business flaws and render unbiased advice.

Focus on your business strengths and keep its weaknesses away from the competition or public.

Listen to the customer's complaint and act fast.

Be creative. Innovate consistently on the little things that the big companies ignore. Little things often make big differences in business.

Grow internally first. Strengthen your bottom line first before considering external growth.