First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.

I am prepared to try anything once.

If you love what you do and if you believe in what you do, others will share your enthusiasm. Passionate people find their way to the Virgin Group, and when they do, we snap them up and try to keep them within the family.

I have always believed that the only way to cope with a cash crisis is not to contract but to try to expand out of it.

When people warn me against doing something once my mind is made up, I grow increasingly determined to try it.

Commitment is not letting people down. That's very important in life. If you say you're going to do something, make sure you do it. Just try never to let people down.