The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky; it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.

I'm a true believer in working hard and partying hard. I'm fortunate to be one of those people who can have just as much fun partying without alcohol.

There are quite a few things I've done that even I thought might have been one step too far. But if you are willing to make a fool of yourself and make people smile, as long as you do it with a sense of fun, you can get away with it.

Have passion for what you do; believe in yourself and your product and your customer; persevere; delegate; listen. Have fun. Today, I add: "Do good".