I read a fair amount [of science fiction], and you know it was certainly inspirational. I have to pinch myself to think that we might be able to make some of [what I've read in science fiction books] come true.

Most of our businesses do succeed, but if something completely fails, then as long as we bow out gracefully and pay off all our debts, and nobody gets hurt, then I don't think people disrespect Virgin for trying. The public appreciates someone having a go; it appreciates the attempt. Who's been a success in life who hasn't failed?

I believe in myself. I believe in the hands that work, in the brains that think, and in the hearts that love.

People who think and say we more often than I are a lot more likely to succeed.

So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.

I think it's important we continue to find new ways for start-up businesses to get access to funding, mentorship and business advice.

I think business leaders all over the world should not just think of how we can make lots of money, which is fine, but to take some of the problems in the world and get out there and tackle them using business. I think that if businesses do that we can get on top of these problems.

Any idea can be a great idea if you think differently, dream big and commit to seeing it realized

I don’t think of work as work and play as play. It’s all living.