4 Quotes by Rick Perlstein about media
- Author Rick Perlstein
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Teddy White lamented that TV might spell the death of serious politics: to give a thoughtful response to serious questions, politician needed a good thirty seconds to ponder, but television allowed only five seconds of silence at best. DDB (ad men) found nothing to lament and the fact. They were convinced you could learn everything you needed to KNOW about a product, which in this case happens to be a human being, in half a minute – the speed not of thought but of emotion.
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- Author Rick Perlstein
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Now even reformers needed political machines.
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- Author Rick Perlstein
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Television was suppressing their freedom not to know.
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- Author Rick Perlstein
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Fifties advertising was a dogmatic art, to the point of pretending to be a science.
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