7 Quotes by Rick Perlstein about persuasion
- Author Rick Perlstein
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Teddy White lamented that TV might spell the death of serious politics: to give a thoughtful response to serious questions, politician needed a good thirty seconds to ponder, but television allowed only five seconds of silence at best. DDB (ad men) found nothing to lament and the fact. They were convinced you could learn everything you needed to KNOW about a product, which in this case happens to be a human being, in half a minute – the speed not of thought but of emotion.
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- Author Rick Perlstein
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A candidate with no experience they would package as a citizen politician, a lifetime hack as an elder statesman.
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- Author Rick Perlstein
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Goldwater hardly ever mentioned a statistic. He hardly ever used it EXAMPLE. He presumed you already knew what he meant. Reagan SHOWED you.
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- Author Rick Perlstein
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In politics, if you're explaining, you're loosing.
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- Author Rick Perlstein
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The task of defending capitalism was still important to leave to the capitalists.
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- Author Rick Perlstein
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Perlstein says a movement gives you a chance, "to make anger boiling inside you ennobling, productive, powerful, instead of embittering.
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- Author Rick Perlstein
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Fifties advertising was a dogmatic art, to the point of pretending to be a science.
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