It's good to have a brand that is consistent that people know about and trust. But it's also good to mix it up and adapt it, to polish it a bit and give it a new aspect. To not violate the reputation you've established but give it a new edge and veneer to show other aspects that people hadn't suspected.

No one is really going to help you or give you direction. In fact, the odds are against you.

Fear creates its own self-fulfilling dynamic- as people give into it, they lose energy and momentum. Their lack of confidence translates into inaction that lowers confidence levels even further, on and on.

Be as fluid as water, do not give your enemies anything solid to atack

A few years ago, for my birthday, Sean Price Williams said, "I'll give you one free day of shooting." He shot Kati with an I and co-shot Fake It So Real. While we've always worked together, I didn't want him to do it for free, so he cashed in his birthday chip and came for this one day.