The universal erosion of values has lead to the universal erosion of story.

Story is about originality, not duplication

Story is about eternal, universal forms, not formulas.

Life is chaotic and meaningless, and you have to find your meaning. You must find the answer, you can't just live. That's the point of story: helping you find your meaning in life.

Leaders use story to author the future.

The material of literary talent is words; the material of story talent is life itself.

The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.

Story isn't a flight from reality but a vehicle that carries us on our search for reality,