I was first in line for the iPhone, but I'm not a fanboy of any company - I'm in favor of anything that's best of breed.

Apple, at its best, isn't a technology leader.

I want Facebook to pick the best 20 items to show me every single time I refresh that screen.

Use photos and videos often. The best startups post lots of imagery and videos. The worst ones? Text only.

This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing.

Oh, some day I'll tell you about why I wrote more than 1,500 Gmail filters. They throw away more than 300 emails every day. Every day. It's the best thing I ever did for my productivity.