It is by doubting that we come to investigate, and by investigating that we discover new ideas. Doubt everyone and everything all the time – especially yourself.

Everyone needs to analyse and understand what makes them tick, like taking a clock apart to discover how it works. Self-knowledge will help you to understand what you have to offer that’s special.

Doubt is a key to unlocking new ideas. Einstein doubted Newton. Picasso doubted Michelangelo. Beethoven doubted Mozart. That’s why they moved things forward.

The creative drive on with the projects that matter to them. If they feel what they’re doing is of real significance they devote all their energy and time to it. Doing what matters is what matters.

The history of culture is one of negativity towards new work and new ideas, to a point where public annoyance can be seen as an endorsement.

Creativity isn't a switch that's flicked on or off; it's a way of seeing, engaging and responding to the world around you.