Are not couturiers the poets who, from year to year, from strophe to strophe, write the anthem of the feminine body?

[…] printed fashion functions, semiologically speaking, like a true mythology of clothing: it is even because the vestimentary signified is here objectified, thickened, that fashion is mythic. So it is this mythology of clothing (one could also say its utopia) that needs to be the first stage of a vestimentary linguistics.

Every new Fashion is a refusal to inherit, a subversion against the oppression of the preceding Fashion; Fashion experiences itself as a Right, the natural right of the present over the past.

Fashion postulates an achrony, a time which does not exist; here the past is shameful and the present is constantly "eaten up" by the Fashion being heralded.