5 Quotes by Rory Sutherland about business
- Author Rory Sutherland
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An approach seeking to minimise variance or minimise downsides often involves behaviour that seems nonsensical to those who don’t understand what the actor is trying to do.
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- Author Rory Sutherland
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Anyone can easily build a career on a single eccentric talent, if it is cunningly deployed. As I always advise young people, ‘Find one or two things your boss is rubbish at and be quite good at them.’ Complementary talent is far more valuable than conformist talent.
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- Author Rory Sutherland
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Metrics, and especially averages, encourage you to focus on the middle of a market, but innovation happens at the extremes.
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We naturally assume that something that only does one thing is better than something that claims to do many things
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- Author Rory Sutherland
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All powerful messages must contain an element of absurdity, illogicality, costliness, disproportion, inefficiency, scarcity, difficulty or extravagance – because rational behaviour and talk, for all their strengths, convey no meaning.[...] Meaning is conveyed by the things we do that are not in our own short-term self-interest – by the costs that we incur and the risks we take.
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