Great execution is at least 10 times more important and a 100 times harder than a good idea…

We hear again and again from founders, that they wish they had waited to start a startup until they came up with an idea they really loved.

Wait to start a startup until you come up with an idea that you feel compelled to explore.

The idea should come first, the startup should come second.

Remember that the idea will expand, and become more ambitious as you go.

You want an idea that not many other people are working on, and it's okay if it doesn't sound big at first.

No growth hack, brilliant marketing idea, or sales team can save you long term if you don't have a sufficiently good product.

You want an idea that turns into a monopoly. But you can't get a monopoly, in a big market right away; too much competition for that.

If you look at successful pivots, they almost always are a pivot into something that the founder wanted. Not a random made up idea.