Creativity is a natural resource. It comes as standard equipment with being human. But our creativity becomes dull and nonresponsive without constant care and feeding.

Watch what you say to yourself and to others when brainstorming ideas. Wrong words at the wrong time bring ideas to a screeching halt.

Idea generation is about quantity, not quality. Multiplication, not subtraction. Editing comes later. The goal of brainstorming is to walk out with buckets of ideas, not one precious idea perched on a pillow.

When brainstorming encourage wild and crazy ideas. Nonsense often leads to ideas that make perfect sense.