I don't think it will drive that much traffic. Why would a consumer go to Amazon to sign up with Fidelity? It sounds interesting but why? What's the value proposition?

We found Amazon results to be mixed and we believe the shares could be weak through the spring/summer months.

The search engines have been working on book-copying strategies themselves. This is Amazon showing people it too has a pretty compelling database of book text.

Amazon is really getting hit from both sides. The business environment, especially in the United States, is very, very competitive.