Form and content must never apologize for each other.

The idea that comics stores, distributors and publishers simply 'give the customers what they want' is nonsense. What the customers wanted they didn't get - and they left.

As I see it, mainstream comics now speak only to the hardcore few who stayed; conversing in a weird, garbled, visual pig latin only they can understand - rendering the term 'mainstream' a hollow joke - while the true mainstream, the other 99.9% of the populace, find enjoyment elsewhere.

Comic book readers are just as abandoned by the corporate system as the creators, despite the importance supposedly given their hard-earned dollars. The average comics shop can offer only a tiny fraction of an industrywide selection that is itself extremely limited in scope. And even when readers know exactly what they want, the search can be maddeningly futile.