Once you go from 10 people to 100, you already don’t know who everyone is. So at that stage you might as well keep growing, to get the advantages of scale.

I totally understand that people are upset about it and I think that is a reasonable point of view to take.

We came up with the notion that not all web pages are created equal. People are – but not web pages.

If what we are doing is not seen by some people as science fiction, it's probably not transformative enough