If I fail more than you do, I win.

The problem with the race to the bottom is that you might win

Ideas that spread win.

The big win is when you refuse to settle for average or mediocre.

You can't win by being more average than average.

You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.

You don't win an Olympic gold medal with a few weeks of intensive training.

The person who fails the most wins.

And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.