What people are afraid of isn't failure. It's blame. Criticism.

Most people are searching for a path to success that is both easy and certain. Most paths are neither.

The easiest way to thrive as an outlier is to avoid being one. At least among your most treasured peers. Surround yourself with people in at least as much of a hurry, at least as inquisitive, at least as focused as you are.

Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.

Authenticy in marketing is telling a story people want to hear.

You can't control other people, and giving them the power to decide if you will continue to produce good work is foolish.

The wettest, weirdest environment is human interaction. Whatever we build gets misunderstood, corroded and chronic, and it happens quickly and in unpredictable ways. That's one reason why the web is so fascinating-it's a collision between the analytic world of code and wet world of people.

Don't create for the masses. Create for the people who are your kind of weird.

Marketing is a contest for people's attention.