A worthy sales pitch is capable of bringing seriousness to the most unserious ideas pitched to the client. .

If you cannot explain how it is going to be useful to the customers than don’t bother them with your products? Attractive prices, quality, brand image, durability, etc., everything is secondary, the primary thing is to fit your product in the middle of their need.

A Need represents the most significant part of sales process. A buyer or a seller – Both must have a Need for buying or selling. But the Need isn’t forever“, Time is absolutely crucial. Every need becomes dispensable once one starts spending more time living without it. A need is like fire, won’t burn constantly unless we keep adding more wood to it. Keep the need alive for both parties – by adding reminders, follow-ups, discussion and constant motivation.

Customers sounding tough & impatient, also possess that vulnerable desire to be wooed with patience, proper listening & bargain offers like assorted candies kept in a bowl – people choose out of someone else’s choice & still feel good about it. Choice is nothing but an illusion of control & sales is making people choose something from the choices of our choice.

The difference between a sculptor and a stone breaker: The sculptor knows which stone to select, where to hit and when to hit.

Before a story is told routinely, the story-teller must introspect if it’s still creating the similar self-impact, most of the stories never touch the listener’s emotional chord because of their emotionless recital. The Sales pitch is nothing but storytelling, make it interesting for yourself before expecting others to pay attention.

Good salesmanship is simply a process of not giving people what they want, but what they actually need. Most of the customers get confused between a want and a need and so do most salespeople.

Buying and selling is nothing but an art of creating an illusion. The buyer & seller always deceive with their requirement, one flaunt how little the product can do for them, the other flaunt how much more.

The best USP of any product is the enthusiasm & confidence of a salesperson. Stop pleading & start educating. Most of the proposals fail because we allow ourselves to give up far too early.